OKR can be a powerful tool for sales teams to achieve better turnout and higher productivity than you thought possible. It serves as a convenient method to track progress of key results and facilitate follow ups. Moverover, OKRs for sales have to be clearly owned, aligned, and distributed between team members in order to move forward in your OKR program and handle the substantial data flow in the team.
Let’s examine what an OKR for a sales team with a sales target looks like.
- Objective: Improve sales effectiveness
- Key results:
- Decrease missed follow ups from 75 to 5
- Increase forecast accuracy by 80% to 90% by the end of month
- Increase Online sign ups by 45% by calling the leads
First things first: get a fair understanding of sales-specific OKRs that are placed at the highest level of your organization. This is a crucial insight to keep in mind as you develop objectives tailored to sales.
The objectives you create for your sales team that has sales to date may be wholly revenue-driven, or they may be staff and team-oriented. In either case, the objectives you create for the sales team must align with the overarching objectives of the organization as a whole. Your OKRs can iterate quarterly or yearly as per the need of change. Because a sales team relies on tracking important figures and metrics such as follow-ups and other particulars, and expanding sales opportunities, so it is essential for the entire team to be compliant with the tracking process. Complete transparency and daily trackables will ensure everyone is steered towards a single goal.
Selling strategies can be unique to each individual. Having the flexibility to set individual OKRs alongside departmental OKRs gives sales representatives the leeway to think out of the box and boost revenue. Therefore, it is important to note that due to the unique nature of OKRs for sales teams, your organization may even benefit from individual OKRs. The nature of sales work, with KPI tracking, lends itself well to the OKR framework. Sales staff must regularly and consistently adhere to daily, weekly, monthly and yearly expectations, and reports should be regularly generated and distributed among your sales staff members. Read on some of the great Sales OKRs examples to know more about it.