#1: Inbound Marketing OKR Examples
Objective
Establish a Solid Lead Gen Engine
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase advisory sites from 5 to 8
Advisory Sites Complete product integration with linkedIn lead gen forms
Product Integration Increase number of marketplaces from 1 to 5
Number of MarketPlaces #2: PPC Marketing OKR Examples
Objective
Increase audience visibility via google(SEM)
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase monthly number of unique visitors from 20K to 30K
Monthly Number of Unique Visitors Increase monthly number of total visits from 60K to 100K
Monthly Number of Total Visits Improve Ad quality score from 3 to 8
Ad Quality Score #3: Search Engine Optimization (SEO) OKR Examples
Objective
Enhance Digital marketing
Target Date: Q3-2020
Visibility: All Employees
Key Results
Improve SEO site health from 30% to 80%
SEO Site Health Increase traffic through backlinks from 30% to 60%
Traffic Through Backlinks Increase open rate for email marketing from 20% to 70%
Open Rate for Email #4: Product Marketing OKR examples
Objective
Improve Lead Magnet Conversion
Target Date: Q3-2020
Visibility: All Employees
Key Results
Maintain release of podcasts on products atleast 5 per week
Release of Podcasts On Products Increase E-book downloads from 7% to 20%
E-book Downloads Increase product promotion videos from 40 to 80
Product Promotion Videos #5: Search Engine Optimization (SEO) OKR Examples
Objective
Improve Onpage SEO
Target Date: Q3-2020
Visibility: All Employees
Key Results
Improve landing page loading speed from 120 secs to 05 secs
Loading Speed Rank for the top 10 keywords in organic search (Keyword Rank, Increase KPI)
Keyword Rank Decrease bounce rate from 78% to 50%
Bounce Rate #6: Social Media Marketing (SMM) OKR examples
Objective
Improve social media branding
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase engagement through linkedIn, twitter and youtube from 15% to 50%
Multiple Social Media Platforms Increase twitter positive mentions from 80 to 150
Twitter Posting Frequency Increase number of customer persona videos for youtube from 4 to 10
Customer Persona Videos #7: Product Marketing OKR examples
Objective
Improve Brand Engagement
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase # of active users from 2000 to 5000
# of active users Increase customer success stories on website from 0 to 5
Customer Success Stories On Website Ensure brand consistency
Brand Consistency #8: Social Media Marketing (SMM) OKR examples
Objective
Increase Social Media Reach
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase linkedin post shares from 40 to 60
LinkedIn Post Shares Maintain quora posts at 3 per week
Quora Posts Post product feature and enhancement posts within 24 hours of the release
Product Feature And Enhancement Posts #9: Content Marketing OKR Examples
Objective
Improve Existing Web Page Quality
Target Date: Q3-2020
Visibility: All Employees
Key Results
Add at least 5 target keywords For 15 webpages
Target Keywords Replace existing images with custom-designed graphics For 15 webpages
Custom-Designed Graphics Add relevant infographics for at least 25 recently added blogs
Infographics #10: Inbound Marketing OKR Examples
Objective
Improve Domain Authority
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase internal linking from 1 to 3 links/blog
Internal Linking Increase high-quality links to 40
High-Quality Links Disavow bad links at 10% per month
Bad Links