- Chief Marketing Officers have an exciting and challenging role today as Marketing is one of the early functions to completely embrace Digital. A chief marketing officer has several key responsibilities: Creating and Strengthening the Brand, Generating Leads for sales, Deliver great Customer experience at an excellent value, using data insights and analytics and Build Marketing capability using Digital and traditional means
- Chief Marketing Officers (CMOs) have an exciting and challenging role today as Marketing is one of the early functions to completely embrace Digital. A CMO has several key responsibilities: Creating and Strengthening the Brand, Generating Leads for sales, Delivering great Customer experience at an excellent value, using data insights and analytics, building Marketing capability using both digital Marketing and traditional Marketing
- While the CMO’s role has expanded with the arrival of Digital, the challenges have increased as well: Sales expects a constant stream of high-quality leads, While media choices have exploded, Target audiences need to be reached within budget, Customers demand Personalized offerings at a great value, Speeding up Time to Market, Keeping up with Competitor activities, Managing brand reputation with the explosion of social media and Zillion choices for the customer
- With well-defined marketing OKRs, you can set high standards in all aspects of Marketing -and achieve product leadership
Here we have showcased some examples of content marketing OKRs, product marketing OKRs, email marketing OKRs, Brand marketing OKRs.
#1: Establish a solid Lead Gen Engine
Objective
Establish a solid Lead Gen Engine
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase Advisory Sites from 1 to 3
Advisory Sites Launch LinkedIn Ads
Launch LinkedIn Ad Campaign Increase the number of Marketplaces from 0 to 5
New Marketing #2: Increase audience visibility via google (SEM)
Objective
Increase audience visibility via google (SEM)
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase No. of Unique Visitors from 20,000 to 100,000
Unique Visitors Increase weekly Total Visits from 150K to 200K
Total Visits #3: Enhance Digital marketing
Objective
Enhance Digital marketing
Target Date: Q3-2020
Visibility: All Employees
Key Results
Improve SEO site health from 30% to 90%
Site Health Decrease bounce rate from 78% to 50%
Bounce Rate Increase Email Marketing from 10% to 20%
Email Marketing #4: Improve Lead Magnet Conversion
Objective
Improve Lead Magnet Conversion
Target Date: Q3-2020
Visibility: All Employees
Key Results
Maintain At Least 1 Podcast Per Week
Number of Podcast(s) Increase E-book Downloads from 7% to 20%
E-book Downloads Increase Product Promotion Video from 40 to 80
Product Promotion Video #5: Improve OnPage SEO
Objective
Improve OnPage SEO
Target Date: Q3-2020
Visibility: All Employees
Key Results
Improve landing Page speed from 120 secs to 05 secs
landing Page speed Rank For The Top 10 Keywords In Organic Search
Top 10 Keywords Rank Decrease bounce rate from 78% to 50%
Bounce Rate #6: Improve social media branding
Objective
Improve social media branding
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase social media engagement from 15% to 50%
Social Media Engagement Increase the number of campaigns from 5 to 10
Number of Campaigns Increase 5 new social media platforms
Social Media Platforms #7: Increase software signups via email by 50%
Objective
Increase software signups via email by 50%
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase email open rate by 50%
Email Open Rate Increase email click-through rate by 30%
Click-through Rate Decrease email bounce rate by 20%
Bounce Rate #8: Increase Social Media Reach
Objective
Increase Social Media Reach
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase Social Media Post Shares from 4 to 130
Social Media Post Shares Post at least twice a week on our twitter feed
Twitter Feed Increase Product Feature And Enhancement Posts from 0 to 30
Social Media Post #9: Improve Existing Web Page Quality
Objective
Improve Existing Web Page Quality
Target Date: Q3-2020
Visibility: All Employees
Key Results
Analyze And Improve Content for 15 WebPages
Content for WebPages Analyze And Improve Images for 15 WebPages
Images for WebPages Publish 25 blog articles
Blog Post #10: Improve Lead Flow & Quality
Objective
Improve Lead Flow & Quality
Target Date: Q3-2020
Visibility: All Employees
Key Results
Improve Domain Authority from 20 to 40
Launch Voice Integration Increase Weekly Inbound Product Signup from 180 to 400
Launch Voice Integration Increase Weekly Inbound Demos from 10 to 60
Launch Voice Integration Conclusion
Profit.co’s OKR software provides an intuitive interface to define your Marketing OKRs and also comes with 300+ predefined KPIs to make OKR adoption easy.
Please also check out our other OKR example pages, Engineering OKRs, department, Marketing OKRs, Procurement OKRs, and Sales OKs.